An SEO audit is a comprehensive analysis of your website's search engine optimization. It examines how well your site is set up to rank in Google, Bing, and other search engines — and identifies the specific issues that are holding you back from higher rankings and more organic traffic.
Think of it like a health checkup for your website. Just as a doctor checks your vitals and looks for warning signs, an SEO audit checks your site's technical foundation, content quality, on-page optimization, and dozens of other ranking signals to find what needs fixing.
The difference between a good audit and a mediocre one is actionability. Many audit tools dump hundreds of data points on you without telling you what to do about them. ScoreCraft's free SEO audit ranks your issues by impact, tells you what to fix first, and explains exactly how to fix each one — in plain language, not technical jargon.
What Does ScoreCraft's SEO Audit Check?
Our free SEO audit tool analyzes 90+ ranking signals across 13 categories. Here's what we check:
On-Page SEO
We check your title tags, meta descriptions, header structure (H1, H2, H3), keyword usage, and internal linking. These are the fundamentals that tell search engines what each page is about. Missing or poorly written title tags and meta descriptions are among the most common issues we find — and among the easiest to fix.
Technical SEO
Technical SEO covers the infrastructure that search engines need to crawl and index your site. We check your robots.txt configuration, XML sitemap, canonical tags, HTTPS setup, and more. Even a perfectly written page won't rank if search engines can't access it properly.
Page Speed & Core Web Vitals
Google uses page speed as a direct ranking factor. We measure your Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) — the three Core Web Vitals metrics that Google uses to evaluate user experience.
Content Quality
Thin content is one of the biggest reasons small business websites fail to rank. We check word count, content depth, readability, and whether your pages provide enough value to satisfy search intent. Pages with fewer than 300 words rarely rank for competitive terms.
AI Visibility
This is something most audit tools skip entirely. ChatGPT, Gemini, Perplexity, and Claude are sending real traffic to websites — but only if their crawlers can access your content. We check whether your site is visible to AI-powered search engines, not just Google.
Security
HTTPS, security headers, mixed content, and other security fundamentals that affect both rankings and user trust.
Local SEO
For businesses that serve a specific area, we check for structured data, NAP consistency, and local search signals. Combined with our Local SEO Grid Scans, you get a complete picture of your local visibility.
And More
We also analyze accessibility, social media integration, email capture, monetization signals, linkability, and internal link structure. The result is a complete picture of your website's growth potential — not just a narrow SEO snapshot.
How the SEO Audit Works
- Paste your URL — Any website works. WordPress, Shopify, Wix, custom-built — it doesn't matter.
- We crawl your site — Our engine visits your homepage and up to 5 key internal pages, checking 90+ signals in real time.
- Get your results — In about 60 seconds, you'll have a Growth Score (0-100), sub-scores across 13 categories, and a prioritized action plan telling you exactly what to fix first.
Why Use ScoreCraft for Your SEO Audit?
There are dozens of SEO audit tools available. Here's what makes ScoreCraft different:
- Prioritized action plan — We don't just list problems. We rank them by impact so you know what to fix first.
- Plain language explanations — Every finding includes a clear explanation and step-by-step fix instructions. No SEO expertise needed.
- AI visibility checks — We check visibility to ChatGPT, Gemini, Claude, and Perplexity, not just traditional search engines.
- 13 categories, not just SEO — We check content, speed, security, monetization, accessibility, and more. A narrow SEO-only audit misses half the picture.
- Free first audit — Your first full audit is completely free. No credit card, no commitment.
What Happens After the Audit?
Once your free SEO audit is complete, you'll have a clear roadmap for improving your website. Most users find 5-10 high-impact issues that can be fixed in a few hours. Common quick wins include:
- Adding missing meta descriptions (check yours with our Meta Description Checker)
- Fixing broken title tags (preview yours in our Title Tag Previewer)
- Unblocking AI crawlers from your robots.txt
- Adding structured data for rich search results
- Improving page speed with image optimization
For ongoing optimization, paid plans include scheduled monitoring, score alerts, competitor comparison, and unlimited audits so you can track your progress over time.